Director of Conferences and Events
Professional Conference and Event Planner
With over 19 years of professional experience, primarily as a remote employee, business owner and contracted team extension, I have strategized, developed and managed full service meetings and events. Collaborative partnerships formed over the years provide my exceptional record of experiences as proven through client and employer loyalty.
My expert skills, detail-oriented work ethics and leadership applied to all aspects of planning have created a significant impact to meet strategic goals and positive end results.
"I was CEO of our industry’s leading group of professional audio-visual (ProAV) integrators and Gretchen was a senior staff member at InfoComm, our industry’s leading trade association. I was a member of the organizing committee for InfoComm’s AV Executive Conference (AVEC), while Gretchen was the InfoComm leader in charge of organizing the event. Leading a group of busy, high-level executives can be a challenge. We all had our own ideas and tended to advocate “our way”. Gretchen always managed to hear everyone and then bring us back to our central purpose. As a result AVEC grew over 5 years and each year, but perhaps more important, it gained heft and reputation. Over Gretchen’s tenure AVEC transitioned from another industry event to the must-attend event for senior executives in our industry. If you need a strong team player, a consummate organizer, and a natural leader, Gretchen is a great choice!"
Timeline Management is essential to the development and production of all meeting and event planning. Maintaining consistent communications to all levels at all time is the foundation to deliver events that will exceed expectations. The art and skill that encompass all aspects of planning is a direct result of managing your time to reach strategic goals that ultimately provide a positive ROI.
Experiential Event Strategy
Engagement marketing is a strategy that directly connects your consumers, clients, invitees or members to participate in the evolution of a brand experience. Actively involve your target audience to experience interactions and connect them to your strategic goals.
It Takes a Village. Your goals and mission need to reflect your ideas and create a streamlined source as a foundation. Themes are the fundamental ideas explored to broadcast your content and provide dynamic insight to your strategy.
Inspiration and Enthusiasm
Dedication to Teamwork
Stunning and Memorable
Food and Catering Management
Meeting Targeted Budgets
"Whatever is worth doing at all is worth doing well"